SNIPES' New PSG Partnership Is More Than Just a Logo on a Football Jersey

This season, sneaker and streetwear retailer SNIPES is getting in on the football action, announcing a new partnership with Paris Saint-Germain. As it marks its debut in football, the latest deal will see the brand join the major team for three years where it will act as the official culture and community partner. With its logo placed on the back of the Mens First Team's jerseys, the partnership will be unveiled on the world's stage during the closely watched Ligue One games this week. However, ...